Strategy built on real work.
I am a digital marketer, SEO specialist and AI marketing strategist with an estimated $5M+ in career ad spend managed across seven international markets.
Specialist disciplines. One integrated growth system.
Explore all services →PPC Campaign Management
Research, planning, media buying and optimisation for paid campaigns built around qualified leads, sales and accountable growth.
Managed multi-currency budgets across AED, USD, CAD, GBP and PKR.
Google Ads Management
Search, Performance Max, Display, YouTube and remarketing strategy designed around relevant demand and measurable conversions.
Google Ads work includes 971 Realty in the UAE and Sherpa Auto Transport across seven US states.
Meta Ads Management
Full-funnel Facebook and Instagram advertising that combines audience insight, creative testing, lead quality and disciplined media buying.
Portfolio evidence includes lead-generation work for STF Consultancy, Nutricles, Cloud Tower-1 and DHA Skyline.
LinkedIn Ads Management
LinkedIn campaign strategy for B2B services, professional audiences, account targeting, lead generation and thought-leadership distribution.
LinkedIn Campaigns certified, with B2B strategy and team-enablement experience across technology and professional services.
TikTok & Snapchat Ads
Short-form paid social strategy built for platform-native storytelling, rapid creative learning and measurable audience action.
Experience spans social video, influencer research, scripting, production supervision and paid distribution.
SEO, AEO & GEO
Technical SEO, content architecture and authority strategy for conventional results, answer engines and generative search experiences.
Hands-on work across Ahrefs, Semrush, Moz, Majestic and Google Search Console.
Campaigns with receipts.
Explore documented outcomes from real campaigns—not inflated averages or invented benchmarks.
5,000 conversions from an AED 135K search programme
971 Realty · Google Ads
Domain context shortens the path to useful strategy.
Seven markets. Localised thinking.
Explore the context, relevant services and published work behind my experience across AED, USD, CAD, GBP and PKR markets.
Explore every marketGoogle Skillshop
Google Ads, Analytics, AI-powered performance, Display & Shopping
Campaign advertising certification
HubSpot Academy
Social Media Marketing & Content Marketing
Semrush Academy
SEO certification
BS Media & Mass Communication, specialising in Advertising & PR — National University of Modern Languages, Islamabad.
Strategy notes for the next decision.
SEO, AEO and GEO: a practical visibility system for AI search
How brands can build useful, attributable content for conventional search, answer engines and generative discovery without chasing shortcuts.
PPC strategy · 8 minHow to scale PPC without scaling wasted spend
A decision framework for increasing paid media investment while protecting conversion quality, measurement and commercial control.
Channel strategy · 7 minGoogle Ads vs Meta Ads: choose by demand, not fashion
When to capture active intent, when to create demand and when the strongest answer is a coordinated search-and-social system.