Digital Marketing Specialist & Copywriter · Maddock Advertising
2020–2022 · Paid campaigns, content strategy, social, SEO, WordPress and reporting.
About
Analytical marketing. Creative communication.
My career began with digital journalism and audience building, then expanded into paid media, content strategy, SEO, brand systems and consultancy across international markets.
Current practice
Digital Marketing Manager, Dot Media
Since 2022, I have led digital campaigns, SEO and brand/content strategy for clients across Dubai, the UK, Canada, Qatar, the USA, Kuwait and Pakistan. The work spans media buying, creative direction, research, tracking, reporting and client counsel.
Also currently
Since July 2026, SEO and digital marketing strategist for a B2B cross-border fintech marketing enterprise—search, content and demand strategy for international payments audiences.
Earlier chapters
Social Media Manager · Such TV
2019–2020 · Managed content and live coverage for audiences including 5M+ Facebook followers and 1M+ YouTube subscribers.
Education
BS Media & Mass Communication
Advertising & PR specialisation · National University of Modern Languages, Islamabad · 2016–2020
Certifications
Google Skillshop: Google Ads, Google Analytics, AI-Powered Performance Ads, Display and Shopping · LinkedIn Campaigns and Advanced SEO · HubSpot Social Media Marketing and Content Marketing · Semrush SEO.
Guest lectures
Invited by Dr. Professor Saqib Ahmed to deliver lectures at NUCES FAST Islamabad on digital marketing, data science and content strategy for BBA Marketing and BS Data Science students.
Start a project
Let’s build a campaign with measurable outcomes.
Get a quoteFrequently asked questions
Clear answers before we start.
01How should a business choose its first marketing channel?
Choose the channel closest to how customers discover and buy: search for active demand, social or video for discovery, and content for trust and longer decisions.
02What is a realistic first marketing test?
A focused test uses one audience, one offer, a measurable conversion and a budget large enough to learn without overcommitting.
03Which metrics matter beyond clicks and reach?
Qualified leads, sales, conversion rate, CPL or CPA, pipeline movement and ROAS give a clearer commercial view when the required data is available.
04Can marketing work across several countries?
Yes, but language, intent, competition, currency, proof and buying behaviour should be localised rather than copied unchanged.
05What experience does Naveed Murtaza bring?
Naveed works across paid media, SEO, content, copywriting, campaign launches and consultancy, with published portfolio evidence across several sectors and markets.
06How can a business start a project with Naveed?
Use the quote page, generate an AI opportunity brief, or contact Naveed on WhatsApp with the business goal, market, timing and available budget.