NNaveed Murtaza / Strategy
Sector expertise

E-commerce & Retail

Conversion creative, shopping campaigns, social commerce and retention thinking for consumer brands.

Market perspective

E-commerce growth depends on the relationship between product, margin, merchandising, creative, acquisition and retention.

I help brands prioritise offers, channel roles, content, product storytelling and measurement around commercially useful customer behaviour.

Growth priorities
Product and offer strategy
Paid social and search
Creator-led product content
Landing and product-page copy
Conversion and basket growth
Retention and lifecycle
Services for E-commerce & Retail
Capture demand at the moment of intent

Google Ads Management

Search, Performance Max, Display, YouTube and remarketing strategy designed around relevant demand and measurable conversions.

Creative-led demand generation on Facebook & Instagram

Meta Ads Management

Full-funnel Facebook and Instagram advertising that combines audience insight, creative testing, lead quality and disciplined media buying.

Native creative for attention-led platforms

TikTok & Snapchat Ads

Short-form paid social strategy built for platform-native storytelling, rapid creative learning and measurable audience action.

Turn expertise into a repeatable growth system

Content Strategy

Research-led content systems connecting audience questions, brand positioning, distribution and measurable business objectives.

Clear language for complex buying decisions

Copywriting & Conversion Content

Website, landing-page, advertising, script and thought-leadership copy shaped by audience research and conversion intent.

The right story, makers and format

Media Production Strategy

Strategic planning for video and branded media, from audience research and scripting to maker selection, supervision and distribution.

Relevant experience

Heritage Tribe, Khus Khus, Mutt Nuts, Petals by Aemi, Rose Eggs

Related evidence

Nutricles

7,825 leads with 2.1 million reach

Start a project

Let’s build a campaign with measurable outcomes.

Get a quote
Frequently asked questions

Clear answers before we start.

01What makes marketing for E-commerce & Retail different?

Audience intent, trust, buying cycles, regulation and the path to conversion vary by industry, so channel and content choices should reflect the sector rather than a generic playbook.

02Which channels work best for E-commerce & Retail?

The right mix depends on demand, buying cycle and evidence. Search, paid social, content, video, CRM and remarketing are assessed against the commercial journey.

03How should a E-commerce & Retail business choose a marketing budget?

Work backward from margin, sales capacity and an affordable acquisition cost, then use a controlled test budget before committing to scale.

04How can E-commerce & Retail campaigns improve lead quality?

Connect campaign signals with landing-page behaviour, qualification questions, sales response and CRM feedback rather than optimising for form volume alone.

05Can E-commerce & Retail campaigns be localised for different countries?

Yes. Search behaviour, offers, proof, creative, currency and media choices should be adapted to each market.

06What marketing experience does Naveed have in E-commerce & Retail?

Naveed combines sector research with paid media, search, content, copy and campaign planning for relevant brands and audiences.

07What is the first step for a E-commerce & Retail project?

Start with the offer, audience, market, current activity, measurement and the commercial outcome the organisation needs.