NNaveed Murtaza / Strategy
Research / publications

Thinking that travels beyond the campaign.

Applied research and critical writing across advertising, transformation, marketing education, customer experience and civic participation.

01

Cost Reduction Strategies at Coca-Cola through Innovative Advertising Practices, Digital Transformation, and Business Model Optimization

Business strategy · Advertising
02

Teaching Full-Stack Marketing and Content Strategy to a US-Based IT Consulting and Offshoring Company

Case study · Team enablement
03

Critical Analysis on Sell-Side Digital Practices Adopted by KFC for the Online Customer Experience

Digital commerce · Customer experience
04

Private Roots of Public Action: Gender Equality and Political Participation

Book review · Civic participation
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Frequently asked questions

Clear answers before we start.

01How should a business choose its first marketing channel?

Choose the channel closest to how customers discover and buy: search for active demand, social or video for discovery, and content for trust and longer decisions.

02What is a realistic first marketing test?

A focused test uses one audience, one offer, a measurable conversion and a budget large enough to learn without overcommitting.

03Which metrics matter beyond clicks and reach?

Qualified leads, sales, conversion rate, CPL or CPA, pipeline movement and ROAS give a clearer commercial view when the required data is available.

04Can marketing work across several countries?

Yes, but language, intent, competition, currency, proof and buying behaviour should be localised rather than copied unchanged.

05What experience does Naveed Murtaza bring?

Naveed works across paid media, SEO, content, copywriting, campaign launches and consultancy, with published portfolio evidence across several sectors and markets.

06How can a business start a project with Naveed?

Use the quote page, generate an AI opportunity brief, or contact Naveed on WhatsApp with the business goal, market, timing and available budget.