Audit
Map the current journey, tools, data quality, handoffs and points where leads or context are lost.
Connected journeys, cleaner handoffs and measurable follow-up
Marketing Automation Specialist
Marketing automation strategy and implementation connecting lead capture, CRM, email, qualification, reporting and sales follow-up without losing human oversight.
How I approach it
Marketing automation should reduce missed leads and repetitive work, not create more disconnected software. I map the customer journey, data fields, ownership and decision rules before choosing or rebuilding workflows.
The work connects forms, CRM records, email sequences, lead routing and reporting around useful business events. Every automation includes a clear trigger, responsible owner, exception path and measurable outcome.
Engagements can begin with an audit, repair one broken workflow or develop a phased automation roadmap for a growing marketing and sales team.
Relevant expertise
Applies CRM alignment, lead handling and reporting discipline within integrated campaign and consultancy work.
Hire a specialist
Hire Naveed Murtaza for marketing automation specialist.
For brands, founders and in-house teams across UAE, United States, United Kingdom, Canada, Qatar, Saudi Arabia, Pakistan, this engagement combines strategy, hands-on delivery and reporting with documented experience across relevant B2B and B2C sectors.
Scope of work
Marketing automation and customer-journey audit
Lead capture, scoring and routing design
CRM lifecycle stages and data-field mapping
Email nurture and follow-up workflows
Campaign-to-pipeline reporting and alerts
Documentation, testing and team training
How we scale
Implement
Build one high-value workflow with clear triggers, consent controls, ownership and exception handling.
Optimise
Measure delivery, response, qualification and pipeline movement before extending automation to more journeys.
Tools & platforms
HSHubSpotSFSalesforceZOZoho CRMZapZapierMAMakeGOGoogle SheetsGA4Google Analytics 4GTMGoogle Tag ManagerLSLooker Studio
Relevant markets
Related expertise
Start a project
Let’s build a campaign with measurable outcomes.
Get a quoteFrequently asked questions
Clear answers before we start.
01Where should a business begin with marketing automation?
Begin with one repetitive, measurable journey such as lead routing, follow-up or reporting, and retain human review where judgment matters.
02How can AI support marketing without weakening brand quality?
Use it for research assistance, variants, classification and production workflows while people own claims, strategy, approvals and final voice.
03Which data is needed for useful CRM automation?
Reliable contact sources, consent, lifecycle stages, ownership, response events and outcome data are more important than a large collection of disconnected fields.
04How should an AI marketing workflow be governed?
Define approved sources, privacy rules, review points, exception handling and measurable quality standards before automating at scale.
05What relevant experience supports this service?
Naveed’s documented portfolio connects Marketing Automation Specialist with paid media, search, content, analytics and campaign work across international B2B and B2C markets.
06Can Naveed work alongside an existing team?
Yes. The engagement can complement in-house marketing, sales, creative, technical and agency teams with defined ownership and reporting.