Find the signal
Test distinct audience problems and creative angles with enough separation to learn.
Full-funnel Facebook and Instagram advertising that combines audience insight, creative testing, lead quality and disciplined media buying.
Meta performance depends on the relationship between the offer, creative, audience signals and what happens after the click or lead. I build campaigns to generate learning as well as volume.
Creative is treated as a portfolio: multiple hooks, formats, proof points and calls to action are tested against business outcomes—not vanity engagement alone.
Portfolio evidence includes lead-generation work for STF Consultancy, Nutricles, Cloud Tower-1 and DHA Skyline.
Test distinct audience problems and creative angles with enough separation to learn.
Connect campaign data with sales feedback, qualification questions and landing-page behaviour.
Scale winning offers and creative families while refreshing fatigue and controlling frequency.
A useful engagement combines research, planning, implementation, measurement and optimisation around a defined commercial goal.
Investment makes sense when the offer, audience and next customer action are clear enough to test, measure and improve.
Scaling begins with reliable tracking and controlled tests, then investment moves toward the audiences, messages and channels producing qualified outcomes.
The right measures depend on the goal, but qualified leads, conversion rate, CPA or CPL, revenue contribution and ROAS are more useful than clicks alone.
Naveed combines channel execution with content, analytics, market research and campaign experience across B2B and B2C brands in seven international markets.
Yes. He can lead the work directly or collaborate with in-house marketing, sales, creative and agency teams through clear roles and reporting.