Build demand
Define the audience promise and a promotion calendar.
Turn physical moments into measurable campaigns
Event Marketing Strategy
Event positioning, promotion, content, branding and coverage for launches, expos and international roadshows.
How I approach it
Events work best as campaigns before, during and after the day itself. I connect attendance goals, audience targeting, content capture, media and follow-up.
Experience includes overseas property roadshows across the UAE, USA, Qatar, Bahrain and Canada, plus PIPEX Expo Doha.
Relevant expertise
Directed event marketing and coverage for international roadshows and PIPEX Expo Doha.
Hire a specialist
Hire Naveed Murtaza for event marketing strategy.
For brands, founders and in-house teams across UAE, United States, United Kingdom, Canada, Qatar, Pakistan, this engagement combines strategy, hands-on delivery and reporting with documented experience across relevant B2B and B2C sectors.
Scope of work
Event positioning and audience plan
Paid and organic promotion
Event branding and content
Speaker and video scripts
On-site coverage direction
Post-event lead nurturing
How we scale
Capture attention
Coordinate speakers, creators, media and content on the day.
Convert follow-up
Route leads and reuse content after the event.
Tools & platforms
MetaMeta Ads ManagerinLinkedIn Campaign ManagerMAMailchimpHSHubSpotCACanvaAdobeAdobe Creative Cloud
Relevant markets
Relevant portfolio evidence
Related expertise
Start a project
Let’s build a campaign with measurable outcomes.
Get a quoteFrequently asked questions
Clear answers before we start.
01What makes a story suitable for digital PR?
It needs a timely audience reason, a defensible angle, credible evidence and spokespeople or assets that help publishers tell it accurately.
02How should PR success be measured beyond coverage count?
Assess relevance, message inclusion, referral attention, authority, stakeholder response and contribution to wider search or campaign goals.
03How do events connect with digital marketing?
Audience acquisition, speaker and partner content, live coverage, lead capture and post-event follow-up turn an event into a longer campaign.
04When should influencers be included?
Use creators when their audience, credibility and format fit the objective, with transparent terms, usage rights and measurable actions.
05What relevant experience supports this service?
Naveed’s documented portfolio connects Event Marketing Strategy with paid media, search, content, analytics and campaign work across international B2B and B2C markets.
06Can Naveed work alongside an existing team?
Yes. The engagement can complement in-house marketing, sales, creative, technical and agency teams with defined ownership and reporting.