Map
Identify repetitive, high-volume tasks where AI or automation can save time with low risk.
Practical AI across research, content, media and CRM
AI Marketing & Automation
Responsible AI workflows for research, content production, AI video, lead handling and CRM automation—designed to save time without losing brand judgement.
How I approach it
AI is most useful when it removes repetitive work and speeds up learning. I map where AI genuinely helps—research synthesis, first drafts, creative variants, AI video and voice, lead routing and reporting—and where human review must stay in control.
Automation connects forms, CRM, email, spreadsheets and ad platforms so leads are captured, qualified and followed up consistently. Every workflow is documented, measurable and reversible.
For video, I plan and produce AI-assisted assets with tools such as HeyGen avatars and ElevenLabs voice-overs, alongside conventional editing, for explainers, ads and multilingual versions.
Relevant expertise
Applies AI tooling inside live campaign, content and B2B fintech strategy work, with lectures delivered on digital marketing and data science.
Scope of work
AI opportunity audit across the marketing workflow
Prompt libraries and brand-safe content guidelines
AI video and voice-over production (HeyGen, ElevenLabs)
Lead capture, routing and CRM automation
Automated reporting and alerting
Team training and governance
How we scale
Pilot
Automate one workflow end-to-end, with human review and a clear quality benchmark.
Systemise
Roll out proven workflows, document them and train the team to maintain them.
Tools & platforms
GPTChatGPTGEGeminiCLClaudeHGHeyGen11ElevenLabsRURunwayMIMidjourneyCACanvaZapZapierMAMakeHSHubSpotGOGoogle Sheets
Relevant markets
Related expertise
Start a project
Let’s build a campaign with measurable outcomes.
Get a quoteFrequently asked questions
Clear answers before we start.
01What does a AI Marketing & Automation service normally include?
A useful engagement combines research, planning, implementation, measurement and optimisation around a defined commercial goal.
02When should a business invest in AI Marketing & Automation?
Investment makes sense when the offer, audience and next customer action are clear enough to test, measure and improve.
03How can AI Marketing & Automation help a brand scale?
Scaling begins with reliable tracking and controlled tests, then investment moves toward the audiences, messages and channels producing qualified outcomes.
04Which AI Marketing & Automation metrics matter most?
The right measures depend on the goal, but qualified leads, conversion rate, CPA or CPL, revenue contribution and ROAS are more useful than clicks alone.
05What relevant AI Marketing & Automation experience does Naveed bring?
Naveed combines channel execution with content, analytics, market research and campaign experience across B2B and B2C brands in seven international markets.
06Can Naveed work with an existing team or agency?
Yes. He can lead the work directly or collaborate with in-house marketing, sales, creative and agency teams through clear roles and reporting.