Large-scale Canadian mortgage search programme

Google Ads across Toronto, Vancouver, Calgary, Ottawa and Edmonton. Dashboard figures are reproduced as supplied and should be read with the evidence image.
Audience-led campaign structure, focused creative, conversion tracking and continuous optimisation across the relevant channels.
Figures shown are taken from supplied campaign dashboards and portfolio material. Calculated CPC, CPL and cost per conversion appear only where supplied inputs support them. Results are project-specific and not guaranteed.
This case presents the client-specific channels, market and reported outcomes drawn from the supplied portfolio.
Yes. Detailed cases use client-specific evidence; multi-client overview boards are shown separately in the portfolio library.
Treat them as project-specific evidence from the stated period and source, not as a forecast or promise for another business.
Audience or query response, creative relevance, conversion tracking, cost efficiency and downstream lead or sales quality should be reviewed together.
The decision framework can transfer, but research, forecasts, creative and targeting must be rebuilt around the new market and offer.
Share the business goal, market, offer, current channels, timing, available evidence and a realistic test budget.