Naveed MurtazaNaveed Murtaza / Strategy
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AI marketing · 7 min

AI video for marketing: using HeyGen and ElevenLabs responsibly

How brands can use AI avatars and voice to produce explainers, ads and multilingual videos faster—with the right guardrails.

Published 24 September 2026 · By Naveed Murtaza

Where AI video helps

AI avatars and synthetic voice are useful for explainers, onboarding, product updates and localising one script into several languages.

Keep a human in the loop

Scripts, claims and brand tone still need human review. Disclose AI use where appropriate and only clone voices or likenesses with explicit consent.

Combine with real footage

The strongest results often mix real people and product footage with AI-generated narration or versions, rather than relying on avatars alone.

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Frequently asked questions

Clear answers before we start.

01What is the main takeaway from “AI video for marketing: using HeyGen and ElevenLabs responsibly”?

The practical takeaway is to connect platform tactics with customer intent, reliable measurement and commercial evidence rather than follow a trend in isolation.

02Is this guidance relevant in 2026?

Yes. The article uses current platform and search guidance available in 2026, while separating durable principles from features that may continue to change.

03How should a smaller brand apply this advice?

Start with one clear objective, a narrow audience or query set, trustworthy tracking and a controlled test before expanding scope or spend.

04Which metrics matter most?

Prioritise qualified actions, acquisition cost, conversion quality and revenue or pipeline contribution; use reach, clicks and engagement as supporting diagnostics.

05How can a business turn this idea into a first test?

Choose one audience, one offer, one channel and one measurable action. Run a controlled test before expanding the budget or scope.

06What should a business prepare before starting?

Prepare a clear offer, customer evidence, a realistic budget, ownership of accounts and a way to track enquiries or sales.